Is There a Better Online Checkout Option for Your Store?

You have lots of options for handling the checkout process in your online store. At a loss for which to start with? Or is there a better (or less expensive!) fit than what you’re using now?

Your customers handing off their payment to you is why you’re in business, right? No business is going anywhere without this important step. It makes sense that you spend some time getting it right!

What’s the difference between PayPal Standard and PayPal Pro?

Never heard of Authorize.net?

What’s a Stripe?

If you’re struggling to find the online checkout option that’s the best fit for you, then this guide’s for you. Choosing a payment gateway service doesn’t have to be pain in your day. We’ll break down each one for you below!

Find out below if you’re using the online checkout option that best fits your store’s needs!

To be clear, none of these options are necessarily better than the other at face value. They’re all secure, efficient services that will work as intended every time. Your online store has specific needs though, so no doubt there’s a best fit for you! Here are your options.

Authorize.net

authorize.net logoAuthorize.net has been helping businesses process payments for quite some time- since 1996, to be exact. They’re a senior player in the online payment processing industry, and one of the largest. They specialize in serving small to medium sized businesses.

They are unique in that they offer plans that both do and do not include a merchant account. If you’re completely new to selling online, their all-in-one plan will help you get online payments converted into your bank account without a lot of extra work. If you already have a merchant account set up, you can plugin seamlessly with their payment gateway alone (and save).

With Authorize.net, payments will hit your bank account in 3-5 days on average.

How much will this cost me?

All-in-One Option, includes merchant account

  • No setup fee
  • $25 monthly
  • 2.9% + 30¢ transaction fee

Payment Gateway Only option

  • No setup fee
  • $25 monthly
  • 10¢ transaction fee + 10¢ daily batch fee

Stripe

stripe logoFounded in 2010, Stripe is the youngster on the scene. They’ve nonetheless built a reputation for security and exceptional customizability. If you know you’d like to do custom work on your checkout process down the road, Stripe is your first choice.

They’re founded on a developer-first mentality with the philosophy “that payments is a problem rooted in code, not finance.” While this is perhaps the best option for those planning on customizing down the road, you don’t have to be a developer to use Stripe! Getting paid is as simple as creating an account and linking your store to it.

With Stripe, payments arrive in your bank account on a 2 day rolling basis.

How much will this cost me?
  • No setup fee
  • No monthly fee
  • 2.9% + 30¢ transaction fee

PayPal

paypal logoPayPal likely needs no introduction with their very familiar public profile. Those “Pay with PayPal” buttons have been around since 1998 and have become part of the landscape of the internet. Many consumers prefer paying with PayPal so as not to have to enter credit or debit details directly on a site.

It’s the perfect secondary payment solution if you want to offer your customers more ways to pay. It’s not just a secondary solution, though. They offer a very diverse range of features suited to small business to enterprise via PayPal Standard and PayPal Pro. What’s the difference?

PayPal Standard

For PayPal Standard, you need a PayPal Business account. The checkout experience is, well, standard PayPal. Customers will redirect to PayPal where they can pay with their PayPal balance or credit card. They’re then sent back to your site.

How much will this cost me?
  • No setup fee
  • No monthly fee
  • 2.9% + 30¢ transaction fee

PayPal Pro

Why go Pro? Customer’s are not redirected to PayPal during the checkout experience. This gives you full control over their experience if you would like to customize the process.

How much will this cost me?
  • No setup fee
  • $30 monthly fee
  • 2.9% + 30¢ transaction fee

Whether you’re after low cost, easy customization, or just want to get going fast, one of these are your match!

They all may look relatively the same on the customers’ end, but every online checkout option above brings a different benefit home to you. Hopefully this has made your decision a little bit easier!

Comments are below! What questions do you have about your online checkout options?

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