Want to Sell Content Online? Here are the Tools You Need!

When it comes to running a small business, lots of people get their start using the local market. Weekend craft fairs, farmers markets, and shop local store fronts are just a few examples of the early bread and butter generators for small businesses. Eventually, however, every small business needs to expand their customer base. Offering your content online is great way to do this. It’s a method to let your customers come to you, instead of having to go to them.

We understand, however, that starting an online store can also seem like a daunting task. There’s lots of information out there, so it can be hard to know what you specifically need. Let us make the process a little easier. Today, let’s talk about three essential tools that every business needs when offering content online.

These three things will boost your chances not just to sell things online, but to turn that effort into a profitable business.

Membership Subscriptions

First and foremost, the internet is a big place. Like, a really really big theoretical place. It can be a lot to fight against when battling for traffic. This is even true when you are just fighting in your local markets. One solution to making sure your website acquires traffic and continues an upward swing in traffic is to make sure invite your customer to join your membership subscriptions.

Most people are creatures of habit. When they go online, most visit the same few websites they always do and rarely branch out from these sites until they have a specific inquiry (or advertisement) they are pursuing. When someone does find your site, you also want to make sure they can find you again. That’s where membership subscription comes into play. Offering Memberships gives your customers a since of ownership in your site and can help keep them coming back. To make matters better, giving your guests the ability to create memberships is incredibly easy with Ninja Shop. Following those simple instructions will have you up and running in no time and boost your ability to sell content online.

Customer Emails

Membership subscriptions also have another huge benefit. They give you a way to gather customer data. Not only is this great demographic information, but a staple of gathering member data is also requiring a contact email. Even the best customer is human and can forget about your website when dealing with their day to day life. Like a stubborn middle school teacher, it falls to you to make sure your guests stay interested and return time and time again. Sending customer emails, routine or not, can be a great way to remind your customers that you exist while also informing them on what is new in your corner of the web.

Customer emails don’t just have to be advertisements either. You can send out blog posts, newsletters, sale events, upcoming events, etc. You can even send out holiday wishes and birthday letters, provided that you customers provided that data in their membership data. Ninja Shop makes sending customer emails easy by integrating with MailChimp, GetResponse, and Campaign Monitor.


Most small business customers like the warm fuzzy feeling that comes with buying from a small company. There is some reassurance in knowing your money is going towards a specific person instead of a large faceless corporation. Sometimes a customer will come along who believes in your company, but doesn’t necessarily need anything at the time. This is where to donate button comes into play.

One of my philosophies on life is that people are good and they want to help you. A donate button lets your customer choose their amount to give when they don’t need to purchase anything. This gives them the knowledge that they are supporting you and can see where their money is going. As a bonus, this is another method to give your customers a since of ownership in your company. People also want to know that their good will is being used properly. As such, when they donate there is a higher chance that they will check back in to “examine their investment”.

As your business grows, you may hit a day where you can take down the donate button. Until then, it’s a great option to have on your site that only takes a few minutes to set up. It may not produce any profits every day, but as long as it produces some money every know and again then it’s worth it. It’s still money to keep you afloat that you wouldn’t normally have.

What Every New Business Needs to Sell Content Online:  Subscriptions, Emails, and Givings

No matter if you are just starting out trying to sell content online or if you have been offering content online for a while, these are three essential tools that every business needs. Ninja Shop understands that running a business can be complicated, but it doesn’t all have to be. These tools can help make sure you run as smoothly as possible. Do you have some tools that you feel are essential to running your online store? Be sure to share them in the comments below so we can talk further.

Leave a Comment

About the Author

James McCluskey

James is an English teacher and content writer for WP Ninjas. His daily motivation is to constantly look for something new to learn. This has tragically turned him into a living encyclopedia of largely pointless information. When not teaching, writing, or learning, James is usually working with his wife, Megan, on fundraising and support for several nonprofit organizations. Excelsior!