We Know What You’re Thinking. Ninja Shop? Why?

Recently, there’s been a change on the internet (I feel it in the water. I feel it in the earth. I smell it in the air. Much that once was is lost; for none now live who remember it. It began with the forging of the great plugins). ExchangeWP, an awesome product originally launched by iThemes, changed hats in 2017 when it was sold to a smaller developer.  Unfortunately, this owner faced difficulties in keeping up with the product and user needs and ExchangeWP was on the fast track to being lost in the digital wastelands. Rather than let an incredible product fall into the abyss of the forgotten internet, Ninja Forms decided to step up to bat and bring ExchangeWP under its wing as Ninja Shop.

New Owner, But the Same Great Product

If you’re already an ExchangeWP user, then chances are good you’ve already survived one adventure in transition.  You may also be wondering (or afraid) of what this next transition looks like. To quote James Laws, the CEO of Ninja Forms, “I totally understand the frustration or trepidation you may feel at the announcement of yet another [transition]…ExchangeWP has found its forever home, and a new name, with the Ninja team.”  In other words, if your are hurt of struggling from the latest changes with ExchangeWP then grab some coco, wrap up in a warm blanket, and rest assured that we got this.

However, we also know that trust needs to be earned not given. Why would NinjaForms even want ExchangeWP in the first place? The answer is simple. ExchangeWP has been one of the best ecommerce options that you can find on the internet. It’s fast, user friendly, and can fill the needs of many, many developers. We at Ninja Forms couldn’t stand the thought of it being shelved and leaving hundreds of users out to dry. Moreover, we believe we can take it farther than its ever been before as Ninja Shop.

We Can Improve It. Make It Bigger, Stronger, Faster.

We have high goals and even higher expectations for Ninja Shop. We understand that even a perfect transition is still a change. We are here for you. Ninja Shop is also bringing with it the incredible strength of the NinjaSupport team.

“ExchangeWP has found its forever home, and a new name, with the Ninja team. We’re the team behind Ninja Forms, one of the most popular form builder plugins for WordPress; that plugin runs on over a million sites every day. With the experience that comes from running a large WordPress plugin business, we think that we’re uniquely positioned to take over ExchangeWP and crank the awesome to eleven.”   -James Laws

NinjaForms has a long and proven history of responding to support needs in under 24 hours and offers an extensive documentation log over all of its features. We are here to eliminate as many problems as we can before they ever see the light of day, but if one happens to sneak past us then we will tackle it as quickly as we possibly can.

Furthermore, we understand that for you to have happy customers you need to be able to access and use the features you depend on. You can’t grow your product and customer base if you are always needing to tweak you plugins. At Ninja Shop, we will be here for you so that you can be there for your customers. We want to make your life easier.

Ninja Shop. We Can’t Wait to Make the Future With You.

We are going to have a plugin that will be the easiest way to sell in WordPress. It’s a bright new venture and we are eager to face it with the same knowledge and drive that you have come to expect from all of us at NinjaForm.

If you would like to help us make Ninja Shop a better place, below you will find a survey. Please take the time to fill it out so we know how to best help you and how you are currently using ExchangeWP. We are looking forward to breaking new ground with you.


  1. Juanma ArandaSeptember 19, 2018 at 11:05 am

    Hello! I would like to be very lucky in this new NinjaShop adventure.

    I will announce this new (improved) plugin in my podcast to help other users to get to know him and also help him in the Spanish translation.

    Greetings and thanks!

    • James LawsSeptember 19, 2018 at 4:11 pm


      Thank you so much for joining the adventure. If there is anything we can help with please don’t hesitate to send us a message through our contact form on this site. We are ready, willing, and able to assist.

      Appreciate any help we can get on promotion and translations.

  2. Dustin W. StoutOctober 24, 2018 at 6:00 pm

    Okay, it’s October 24th and I’m JUST NOW hearing about this?! How did that happen? Saw the banner in my Ninja Forms management page and 30min later (after a crap-ton of investigating, downloading, installing, and tinkering) here I am.

    Never heard of ExchangeWP, but sounds like you guys took on one HECK of a challenge. I know you’re more than capable though. Cheers!

    • James LawsOctober 24, 2018 at 10:02 pm

      Ha! We’ve kept this pretty quiet intentionally! We are nurturing the product back to life without a lot of hoopla and then will ramp up exposure. 🙂

  3. YounaDecember 26, 2018 at 8:10 pm

    I was very pleasantly surprised to find out that you’ve taken on Exchange. I used Exchange when it was under the iThemes umbrella, and then…it went nowhere!! I only discovered NinjaShop while looking for a simple membership plugin solution, and having used Ninja Forms for a number of years, I am very excited to see what is to come!!

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About the Author

James McCluskey

James is an English teacher and content writer for WP Ninjas. His daily motivation is to constantly look for something new to learn. This has tragically turned him into a living encyclopedia of largely pointless information. When not teaching, writing, or learning, James is usually working with his wife, Megan, on fundraising and support for several nonprofit organizations. Excelsior!